Tripadvisor statistics at a glance
Tripadvisor’s latest 2024 figures show a business with scale across brand, experiences, and restaurant booking, but with very different growth rates inside each segment. The headline number is full-year revenue of $1.835 billion, up 3% year over year (Tripadvisor Q4 2024 earnings release).
Table of contents
- Fast facts
- What Tripadvisor counts as its business
- 2024 revenue breakdown
- Profitability and cash flow
- Quarter-by-quarter trend
- Platform scale and community size
- What the numbers suggest
Fast facts
- Full-year 2024 revenue: $1.835 billion, up 3% year over year (Tripadvisor Q4 2024 earnings release).
- Q4 2024 revenue: $411 million, up 5% year over year (Tripadvisor Q4 2024 earnings release).
- Full-year 2024 adjusted EBITDA: $339 million, up 1% year over year and equal to 18% of revenue (Tripadvisor Q4 2024 earnings release).
- Full-year 2024 free cash flow: $70 million, down 59% year over year (Tripadvisor Q4 2024 earnings release).
- Tripadvisor ended 2024 with approximately $1.1 billion in cash and cash equivalents (Tripadvisor Q4 2024 earnings release).
- The platform said it had more than 1 billion user-generated reviews and opinions on over 9 million experiences, accommodations, restaurants, airlines, and cruises as of December 31, 2024 (Tripadvisor 2024 Annual Report).
Tripadvisor’s 2024 profile is less about one giant growth engine and more about three distinct businesses moving at different speeds: Brand Tripadvisor, Viator, and TheFork (Tripadvisor Q4 2024 earnings release).
What Tripadvisor counts as its business
Tripadvisor reports its results across three major operating areas: Brand Tripadvisor, Viator, and TheFork (Tripadvisor Q4 2024 earnings release). That breakdown matters because the consolidated revenue number hides very different trajectories inside the company.
In 2024, Brand Tripadvisor still produced the largest share of revenue, but Viator was the fastest-growing large segment, while TheFork posted steady growth from a smaller base (Tripadvisor Q4 2024 earnings release).
2024 revenue breakdown
The full-year 2024 mix makes the internal contrast easy to see.
| Segment | 2024 revenue | Year-over-year change | Source |
|---|---|---|---|
| Tripadvisor total | $1.835 billion | +3% | Tripadvisor Q4 2024 earnings release |
| Brand Tripadvisor | $949 million | -8% | Tripadvisor Q4 2024 earnings release |
| Viator | $840 million | +14% | Tripadvisor Q4 2024 earnings release |
| TheFork | $181 million | +18% | Tripadvisor Q4 2024 earnings release |
Brand Tripadvisor remained the largest segment at $949 million for the year, but it declined 8% year over year (Tripadvisor Q4 2024 earnings release). That is important because it shows the legacy core is still substantial even while growth has shifted elsewhere.
Viator reached $840 million in full-year revenue, up 14% year over year (Tripadvisor Q4 2024 earnings release). TheFork finished at $181 million, up 18% year over year (Tripadvisor Q4 2024 earnings release).
Q4 reinforced the same pattern. Tripadvisor total revenue was $411 million, up 5% year over year (Tripadvisor Q4 2024 earnings release). Brand Tripadvisor revenue was $204 million, down 6% year over year, while Viator reached $186 million, up 16%, and TheFork reached $48 million, up 23% (Tripadvisor Q4 2024 earnings release).
Revenue by quarter
The year did not move in a straight line. Quarterly revenue climbed from $395 million in Q1 to $497 million in Q2 and $532 million in Q3 before settling at $411 million in Q4 (Tripadvisor Q1 2024 earnings release; Tripadvisor Q2 2024 earnings release; Tripadvisor Q3 2024 earnings release; Tripadvisor Q4 2024 earnings release).
| Quarter | Revenue | Growth note | Source |
|---|---|---|---|
| Q1 2024 | $395 million | +6% year over year | Tripadvisor Q1 2024 earnings release |
| Q2 2024 | $497 million | +1% year over year | Tripadvisor Q2 2024 earnings release |
| Q3 2024 | $532 million | flat year over year | Tripadvisor Q3 2024 earnings release |
| Q4 2024 | $411 million | +5% year over year | Tripadvisor Q4 2024 earnings release |
The quarterly pattern suggests a business with solid top-line stability, but not a consistently accelerating one (Tripadvisor Q1 2024 earnings release; Tripadvisor Q2 2024 earnings release; Tripadvisor Q3 2024 earnings release; Tripadvisor Q4 2024 earnings release).
Profitability and cash flow
Revenue alone does not explain Tripadvisor’s 2024 story. The company reported full-year GAAP net income of $5 million, down 50% year over year (Tripadvisor Q4 2024 earnings release). At the same time, full-year adjusted EBITDA was $339 million, up 1% year over year and equal to 18% of revenue (Tripadvisor Q4 2024 earnings release).
That split matters because it shows the company remained profitable on an adjusted basis even as GAAP earnings were thin (Tripadvisor Q4 2024 earnings release). Non-GAAP net income came in at $188 million, up 1% year over year, and non-GAAP diluted EPS was $1.30, also up 1% year over year (Tripadvisor Q4 2024 earnings release).
Cash generation was softer. Cash flow from operating activities was $144 million, down 39% year over year, while free cash flow was $70 million, down 59% year over year (Tripadvisor Q4 2024 earnings release).
Q4 profitability snapshot
Q4 showed a similar shape. GAAP net income was $2 million, down 94% year over year (Tripadvisor Q4 2024 earnings release). Adjusted EBITDA was $73 million, down 13% year over year and equal to 18% of revenue (Tripadvisor Q4 2024 earnings release). Non-GAAP net income was $43 million, down 22% year over year, and non-GAAP diluted EPS was $0.30, down 21% year over year (Tripadvisor Q4 2024 earnings release).
Cash flow in the quarter was negative on both operating cash flow and free cash flow, at negative $2 million and negative $25 million respectively (Tripadvisor Q4 2024 earnings release). That does not erase the full-year cash position, but it does show how seasonal the business can be.
Cost structure in 2024
Several expense lines help explain the margin profile.
| Cost item | Q4 2024 | Full-year 2024 | Source |
|---|---|---|---|
| Cost of sales | $27 million | $131 million | Tripadvisor Q4 2024 earnings release |
| Marketing costs | $152 million | $729 million | Tripadvisor Q4 2024 earnings release |
| Personnel costs | $146 million | $595 million | Tripadvisor Q4 2024 earnings release |
| Technology costs | $24 million | $91 million | Tripadvisor Q4 2024 earnings release |
| General and administrative costs | $19 million | $91 million | Tripadvisor Q4 2024 earnings release |
Marketing was the largest visible expense line in the figures provided, at $729 million for the year, or 40% of consolidated revenue (Tripadvisor Q4 2024 earnings release). Personnel costs were $595 million, or 32% of revenue, while technology and general and administrative costs were each $91 million, or 5% of revenue (Tripadvisor Q4 2024 earnings release).
Quarter-by-quarter trend
The quarter data shows where momentum improved and where it did not.
Viator was a recurring growth driver. It posted $141 million of revenue in Q1, $244 million in Q2, $270 million in Q3, and $186 million in Q4, with year-over-year growth ranging from 10% to 23% in the quarters provided (Tripadvisor Q1 2024 earnings release; Tripadvisor Q2 2024 earnings release; Tripadvisor Q3 2024 earnings release; Tripadvisor Q4 2024 earnings release).
Brand Tripadvisor moved in the opposite direction over most of the year. It reported $240 million in Q1, $250 million in Q2, $255 million in Q3, and $204 million in Q4, with year-over-year declines in the quarters where a comparison was given (Tripadvisor Q1 2024 earnings release; Tripadvisor Q2 2024 earnings release; Tripadvisor Q3 2024 earnings release; Tripadvisor Q4 2024 earnings release).
TheFork stayed smaller but consistently positive. It produced $41 million in Q1, $42 million in Q2, $49 million in Q3, and $48 million in Q4, with growth rates in the double digits across the quarters listed (Tripadvisor Q1 2024 earnings release; Tripadvisor Q2 2024 earnings release; Tripadvisor Q3 2024 earnings release; Tripadvisor Q4 2024 earnings release).
Segment profitability by quarter
Segment EBITDA adds another layer. Brand Tripadvisor adjusted EBITDA was $78 million in Q1, $84 million in Q2, $87 million in Q3, and $53 million in Q4 (Tripadvisor Q1 2024 earnings release; Tripadvisor Q2 2024 earnings release; Tripadvisor Q3 2024 earnings release; Tripadvisor Q4 2024 earnings release). Viator adjusted EBITDA moved from negative $27 million in Q1 to $10 million in Q2 and $30 million in Q3, before landing at $20 million in Q4 (Tripadvisor Q1 2024 earnings release; Tripadvisor Q2 2024 earnings release; Tripadvisor Q3 2024 earnings release; Tripadvisor Q4 2024 earnings release). TheFork adjusted EBITDA was negative $4 million in Q1, negative $1 million in Q3, $5 million in Q3, and $5 million for the full year (Tripadvisor Q1 2024 earnings release; Tripadvisor Q3 2024 earnings release; Tripadvisor Q4 2024 earnings release).
That progression is a reminder that the fastest-growing segment is also one of the most operationally important for the future mix.
Platform scale and community size
Tripadvisor is still very large at the platform level. As of December 31, 2024, the company said it offered more than 1 billion user-generated reviews and opinions on over 9 million experiences, accommodations, restaurants, airlines, and cruises (Tripadvisor 2024 Annual Report). It also said it operated in over 40 countries and more than 20 languages, and that its platform attracted hundreds of millions of visitors annually (Tripadvisor 2024 Annual Report).
The Transparency Report adds more operational detail. Tripadvisor had more than 12.46 million total business listings in 2024, a record high (Tripadvisor Transparency Report 2025). Its community shared 79.7 million contributions in 2024, including 31.1 million reviews and 38.1 million photos and videos (Tripadvisor Transparency Report 2025).
Long-run scale markers
The company’s historical scale makes the current numbers easier to interpret. It said quarterly average monthly unique visitors reached 463 million in Q3 2019 (Tripadvisor 2019 10-K). Its brand copy later cited 490 million travelers each month in 2021-era materials (Tripadvisor 2021 10-K). It also described having 988 million reviews and opinions across nearly 8 million businesses in 2022-era brand copy (Tripadvisor 2022 10-K).
The progression from 600 million reviews and opinions on about 7.5 million places in 2017 to 730 million reviews and opinions on about 8.1 million places in 2018, then 760 million reviews and opinions in 2019, shows the scale Tripadvisor had already built before 2024 (Tripadvisor 2017 10-K; Tripadvisor 2018 10-K; Tripadvisor Q1 2019 earnings release).
What the numbers suggest
The numbers point to a company with durable reach, a substantial cash balance, and a split growth profile. Brand Tripadvisor still matters because it is the biggest revenue contributor, but it no longer drives the fastest growth (Tripadvisor Q4 2024 earnings release). Viator is the clearest expansion engine in the current set of results, while TheFork adds smaller but steady growth (Tripadvisor Q4 2024 earnings release).
From a statistical angle, the key thing to watch is how much revenue mix shifts away from the declining legacy brand segment and toward the two higher-growth businesses. The 2024 results show that Tripadvisor is not a single-line story; it is a portfolio story with one mature core, one accelerating engine, and one smaller supporting business (Tripadvisor Q4 2024 earnings release).